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Privacy Policy

We are delighted that you have chosen to visit our website at KRONEN GmbH. Data protection and data security are very important to us when using our website. We therefore treat your personal data with absolute confidentiality in accordance with the statutory data protection regulations and on the basis of this Privacy Policy. The legal basis can be found in the General Data Protection Regulation (GDPR) and the German Federal Data Protection Act (BDSG) in particular. In the following Privacy Policy, we would like to inform you about which of your personal data we collect when you use our website and for what purpose these data are used.

Section 1 – Scope of application

This Privacy Policy refers to the KRONEN GmbH website, which can be accessed via the domain www.kronen.eu (hereinafter referred to as “our website”).

Section 2 – Data controller

The data controller responsible for data processing is:

KRONEN GmbH
Römerstrasse 2a
77694 Kehl-Goldscheuer, Germany
Phone: +49 7854 96460
E-mail: info@kronen.eu

Section 3 – Data protection officer

We have appointed a data protection officer for our company. You can contact our data protection officer at:

KRONEN GmbH
Data Protection Officer
Römerstrasse 2a
77694 Kehl-Goldscheuer, Germany
Phone: +49 7854 96460
E-mail: dsb@kronen.eu

Section 4 – Personal data

When you use this website, various personal data are processed depending on the type and extent of use. The term “personal data” refers to information that relates to an identified or identifiable natural person (hereinafter referred to as the “data subject”). An identifiable natural person is someone who can be identified directly or indirectly (e.g. by means of an association with an online identifier). This includes information such as the person’s name, address, telephone number and date of birth.

Section 5 – Purposes and legal bases of data processing

1. Accessing and visiting our website – server log files

Nature and scope of data processing

For the purpose of facilitating the technical provision of the website, it is necessary that we process certain information that is automatically transmitted by your browser so that our website can be displayed in your browser and you can use the website. This information is automatically collected each time our website is accessed and automatically stored in so-called server log files. The information collected is as follows:

•    Browser type and version

•    Operating system used

•    Website from which our website is accessed (referrer URL),

•    Host name of the accessing computer

•    Date and time of access

•    IP address of the requesting computer

The storage of the aforementioned access data is necessary for technical reasons in order to provide a functional website and to ensure system security. This also applies to the storage of your IP address, which is necessary and which could, under further conditions, at least theoretically enable an assignment to your identity. In addition to the above-mentioned purposes, we use server log files solely for the purpose of designing and optimizing our website in line with demand, purely for statistical purposes and without any reference to your identity as a person. These data are not merged with other data sources or evaluated for marketing purposes.

Storage duration

The access data collected when you use our website will only be stored for the period of time for which these data are required to fulfill the above-mentioned purposes. Your IP address will be stored on our web server for a maximum of seven days for IT security purposes.

Legal basis

Insofar as you visit our website to obtain information about our range of products and services, or even to use them, the basis for the temporary storage and processing of access data is Art. 6 (1) sentence 1 lit. b GDPR, which permits the processing of data for the performance of a contract or for the implementation of pre-contractual measures. In addition, Art. 6 (1) sentence 1 lit. f GDPR serves as the legal basis for the temporary storage of technical access data. Our legitimate interest here is to be able to provide you with a technically flawless and user-friendly website and to ensure the security of our systems.

2. Contact and inquiry forms

Nature and scope of data processing

If you use a contact or inquiry form to send us an inquiry, we will store and accordingly further process your message/comment, including the contact details provided, for the purpose of processing and responding to your inquiry and in case any subsequent questions arise. We do not pass on this data to third parties unless this is necessary in the context of processing and answering your contact request or you have given us your corresponding consent.

Storage duration

The data you enter in the contact or inquiry form will remain with us until the purpose for storing/processing the data no longer applies (e.g. after the processing of your request has been completed). Mandatory legal provisions – retention periods in particular – remain unaffected.

Legal basis

The legal basis for this processing is, on the one hand, your explicit consent given when providing your contact details on the contact or inquiry form, pursuant to Art. 6 (1) lit. a GDPR. This consent can be revoked at any time. If you contact us within the framework of an existing contractual relationship or contact us in advance for information about our range of services or our other services, the data and information you provide will be processed for the purpose of processing and responding to your contact request in accordance with Art. 6 ( 1) sentence 1 lit. b GDPR. A further legal basis is the purpose of protecting our legitimate interests pursuant to Art. 6 ( 1) sentence 1 lit. f GDPR for proper responding to customer/contact inquiries.

3. Contact and inquiry form for supplier applications

Nature and scope of data processing

If you send us an application via the contact and inquiry form for a “supplier application”, your application and the contact details and messages you provide in your application will be processed for the purpose of processing and responding to your application and in case any subsequent questions arise. For this data processing, we use the application “Jotform” (www.jotform.com), provided by the company Jotform Inc., 4 Embarcadero Center, Suite 780, San Francisco CA 94111, USA as the processor, on our website to create and use online forms. The underlying IT/server infrastructure of the application on which your data are stored is located in the data centers of Amazon Web Services (AWS) in Frankfurt am Main (Germany) for European customers in accordance with the solution for so-called “EU Safe Forms” (for more information, please refer to the explanation at https://www.jotform.com/blog/178-EU-Safe-Forms-Our-Solution-to-the-EU-Safe-Harbor-Invalidation). We have concluded a corresponding data processing contract with Jotform as the data recipient. For more detailed information on Jotform’s data protection measures, please visit www.jotform.com/privacy.  We do not share the data that you provide with third parties unless this is necessary for processing and responding to your contact request or you have given us your corresponding consent.

Storage duration 

The data that you enter in the inquiry form will remain at our company until the purpose for the data storage/processing no longer applies (e.g. after your inquiry has been fully processed). Your data saved on the servers of the processor Jotform will be erased after six months. Mandatory legal provisions – especially retention periods – will remain unaffected.

Legal basis

The legal basis for this processing is, on the one hand, your explicit consent given when providing your contact details on the contact or inquiry form, pursuant to Article 6 (1) lit. a GDPR. This consent can be revoked at any time. If you contact us within the framework of an existing contractual relationship or contact us prior to the conclusion of a contract to apply for a role as a supplier, the data and information you provide will be processed for the purpose of processing and responding to your contact request pursuant to Article 6 (1) sentence 1 lit. b GDPR. A further legal basis is the purpose of protecting our legitimate interests pursuant to Article 6 (1) sentence 1 lit. f GDPR for properly responding to customer/contact inquiries.

4. Application Procedure: Use of HRworks

Nature and scope of data processing

When you send us an application, we use the software HRworks from the company HRworks GmbH, Waldkircher Straße 28, 79106 Freiburg im Breisgau, Germany, (hereinafter referred to as “HRworks”) to process and manage your personal and applicant data within the scope of the application procedure. You can find more information on data protection at HRworks (in German) in HRworks’ Privacy Policy at www.hrworks.de/unternehmen/datenschutzerklaerung/.
We have concluded a data processing contract pursuant to Art. 28 GDPR with HRworks. HRworks solely processes the data on our behalf and in accordance with our instructions. The data are encrypted and stored on servers of the subcontractor contracted by HRworks, the company Amazon Web Services EMEA SARL, 38 Avenue John F. Kennedy, 1855 Luxembourg (hereinafter referred to as “AWS”), in data centers within the EU (in the AWS region in Dublin, Ireland). HRworks has also concluded a data processing contract pursuant to Art. 28 GDPR with AWS.

Storage duration 

Your personal data collected within the scope of the application procedure will be stored for the duration of the selection procedure and for up to six additional months. Once this period has expired, your data will be erased unless we are required to store them due to legal storage obligations or you have expressly consented to longer storage of your data, especially in the so-called talent pool, for example by granting your corresponding consent on the application form.

Legal basis 

Your personal data are processed for the purpose of carrying out the application procedures and deciding on the grounds for an employment relationship pursuant to Art. 6 (1) lit. b GDPR and Article 26 BDSG.

5. Newsletter

Nature and scope of data processing

When you register to receive our newsletter, we use your e-mail address for advertising purposes, especially to inform you about products from our range. For statistical purposes, we can evaluate which links are clicked in the newsletter. When doing so, we are unable to identify which specific person has clicked the links.

Storage duration

Your personal data, or at least your e-mail address, are stored by our newsletter provider Cleverreach, which we have contracted as a data processor and which has data processing locations in Germany and the EU, for the duration of your newsletter subscription. When you cancel your subscription, your personal data will be removed from the mailing system after one week. If you began the double-opt-in procedure when subscribing to our newsletter but did not complete it, your e-mail address will also be erased after one week. 

Legal basis

The legal basis for this processing is your explicit consent given when registering for the newsletter, pursuant to Art. 6 (1) lit. a GDPR. This consent can be revoked at any time; you will find a corresponding link in each newsletter. You can also contact us using the contact details above.

6. Registration for events and simultaneously updating your contact details

Type and scope of data processing

When you register for one of our events, we process the personal data that you provide for the purpose of preparing, organizing and running the event, especially to enable you to participate in the event, to send you confirmation of participation, to produce a name badge, to create a list of participants and/or to pass on the data to third parties (e.g. to a hotel or another service provider contracted to organize and run an event).
At the same time, we also process the personal data that you provide during the registration process to update your personal data that we have saved for the purpose of general contact if we have saved data for this purpose and the new data provided deviate from these stored data. 
Guests accompanying participants are registered by the main guest. When providing the personal data of an accompanying guest, the main guest guarantees us that he/she is authorized to register the accompanying guest for the event. The main guest will also provide the accompanying guest with access to this Privacy Policy.

Duration of storage

The data required for the organization of the event are usually erased one year after the implementation and completion of the event. This storage period begins at the end of the year in which the event took place.

Legal basis

The legal basis for the data processing is your consent pursuant to Article 6 paragraph 1 lit. a GDPR. If you have given us your consent, you can withdraw this consent at any time with effect for the future.

7. Photography and filming at events

Type and scope of data processing

Some events may be accompanied by media recordings in the form of photography and/or filming. These recordings are used in connection with reports on the event, normally on our website and in our newsletter, on our social media channels and in our printed advertising material. Please note that recordings that are published on our website or on our social media channels in particular may be transferred to countries outside of the European Union. We do not know who receives the recordings and whether they are further processed in such cases. Recordings may also be passed on to regional press outlets for reporting purposes. If you do not consent to this, please inform us before the event or inform the photographer.

Legal basis

The legal basis for the processing of photographs and film recordings is Article 6 paragraph 1 lit. f GDPR (processing for the purposes of legitimate interests based on our interest in documenting the event in photographic images for the purpose of marketing and public relations and using these for information and representation purposes). You can object to the data processing.

8. Use of cookies and similar functions/technologies

a) What are cookies and similar functions/technologies?

We use cookies and similar functions/technologies (together referred to as “cookies”) for several functions on our website. Cookies are small files that are sent by us to the browser of your end device and stored there during your visit to our website. A cookie contains a string of characters that allows your browser to be uniquely identified when you return to the website. Cookies do not harm your computer and do not contain any viruses. Cookies are used to make our website more user-friendly, efficient, and secure and to enable the provision of certain functions.

Most of the cookies we use are so-called “session cookies”. They are automatically deleted after the end of your visit or your browser session (so-called “transient cookies”). Other cookies remain stored on your end device for a specified period of time or until you delete them (so-called “persistent cookies”). These cookies allow us to recognize your browser on your next visit. Upon written request, we are happy to provide further information on the functional cookies used. To request this information, please contact us via the contact addresses listed above.

You can change your browser settings so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies in certain cases (or in general), and activate the automatic deletion of cookies when closing the browser. You can regularly obtain the procedure for disabling cookies via the “Help” function of your Internet browser. If you disable cookies, the functionality and/or full availability of this website may be limited. For further cookie-specific setting and deactivation options, please also refer to the individual explanations of the cookies and associated functions/technologies specifically used when visiting our website provided below.

Some of the cookies we use on our website come from third parties that help us analyze the impact of our website content and our visitors’ interests, measure the power and performance of our website, or serve customized advertising purposes and other content-related needs on our website or other websites. Within the scope of our website, we use both first-party cookies (only visible from the domain you are visiting) and third-party cookies (visible across domains and regularly set by third parties).

b) Which cookies do we use on our website and how can cookie settings be changed using the cookie consent solution?

Technically necessary cookies

We use technically necessary cookies that are required for the website to function and therefore cannot be disabled. If necessary, you can set your browser to block these cookies. However, doing so may cause some areas of the website to no longer work. The use of the respective cookie is based on Section 25 (1) sentence 1 of the German Telecommunications and Digital Services Data Protection Act (TDDDG). The subsequent processing of personal data is carried out on the legal basis of Art. 6 (1) lit. f of the General Data Protection Regulation (GDPR) for the purpose of protecting our legitimate interests. Our legitimate interests within this context particularly include being able to provide you with a website with a technically optimized, user-friendly and needs-based design and to guarantee the security of our systems.

Marketing and statistics cookies

These cookies may be set by our marketing partners through our website. In particular, our partners use these cookies to create a profile of your interests and to display targeted advertising to you on other websites, particularly based on a unique identification of your browser and IT system. Cookies used to produce statistics help us gather statistical information on the use of our website and improve our website. The use of the respective cookie is based on Section 25 (1) sentence 1 TDDDG. The subsequent processing of personal data is based on your granted consent pursuant to Art. 6 (1) lit. f GDPR (legal basis). You can withdraw any consent that you have granted to us at any time, for example by correspondingly deactivating the cookie-based tools/plug-ins.

You can find a list of the concrete cookies that we use here

You can find a list of the cookies that we use, descriptions of the purposes of these cookies, and more information on each individual cookie and the legal bases in our cookie consent solution (Cookie Consent Manager) here

Section 6 – Other processing purposes

1. Compliance with legal regulations

We also process your personal data to comply with other legal obligations that we may have in connection with our business. This includes, in particular, retention periods under commercial, trade or tax law. In doing so, we process your personal data in accordance with Art. 6 (1) sentence 1 lit. c GDPR (legal basis) for the fulfillment of a legal obligation to which we are subject.

2. Legal enforcement

We also process your personal data in order to be able to assert our rights and enforce our legal claims, as well as to be able to defend ourselves against legal claims. Finally, we process your personal data to the extent necessary in order to prevent (or prosecute) criminal offenses. We process your personal data in this context to protect our legitimate interests pursuant to Art. 6 (1) sentence 1 lit. f GDPR (legal basis) insofar as we assert legal claims, defend ourselves in legal disputes or prevent or investigate criminal acts (legitimate interest).

3. Consent

Insofar as you have given us consent to process personal data for certain purposes (e.g. sending information material and offers), the lawfulness of this processing is based on your consent. Consent given can be revoked at any time. This also applies to the revocation of declarations of consent given to us before the GDPR came into force, i.e. Before 5/25/2018. Please note that such a revocation is only effective for the future, and processing operations up to that point are not affected.

Section 7 – Recipients of data

Within our company, access to your data is granted to the departments that require these data to fulfill our contractual and legal obligations. Service providers and vicarious agents used by us (e.g. technical service providers, shipping companies and waste disposal companies) may also receive data for these purposes. We limit the transfer of your personal data to what is necessary while taking into account the requirements of data protection law. In some cases, the recipients receive your personal data as processors and are then bound by our strict instructions when handling your personal data. In some cases, the recipients act independently under their own responsibility for data protection and in doing so, are also obliged to comply with the requirements of the GDPR and other data protection regulations.

Finally, in individual cases we transmit personal data to our consultants in legal or tax matters, whereby these recipients are obligated to comply with special confidentiality and secrecy regulations due to their professional status.

Section 8 – Data transfer to third countries

In the context of using the above-mentioned tools, for example Google, we may transfer your IP address to third countries (see above). Otherwise, we do not transfer your personal data to countries outside the EU or the EEA or to international organizations unless expressly stated otherwise in this Privacy Policy or unless you have given us your consent to do so on the website.

Section 9 – Duration of data storage

We initially process and store your personal data for the duration for which the respective purpose of use requires corresponding storage (see above for the individual processing purposes). This may also include the periods of initiation of a contract (pre-contractual legal relationship) and the processing of a contract. On this basis, personal data are regularly erased within the context of the fulfillment of our contractual and/or legal obligations, unless their temporary further processing is necessary for the following purposes:

•    Fulfillment of legal storage obligations, which result, for example, from the German Commercial Code (Sections 238, 257 [4] HGB) and the German Fiscal Code (Section 147 [3], 4 AO). The periods specified there for storage and documentation are up to ten years.

•    Preservation of evidence, while taking into account the statute of limitations. According to Sections 194 ff. of the German Civil Code (BGB), these limitation periods can be up to 30 years, with the regular limitation period being three years.

Section 10 – Data security

Personal data are protected by us by means of appropriate technical and organizational measures in order to ensure an adequate level of protection and to safeguard the personal rights of the persons concerned. The measures taken serve, among other things, to prevent unauthorized access to the technical equipment used by us and to protect personal data from unauthorized disclosure by third parties. In particular, this website uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content such as your contact requests that you send to us as the site operator. You can recognize an encrypted connection by the fact that the browser address bar changes from “http://” to “https://” and by the lock symbol in your browser bar. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties. Nevertheless, we would like to point out that data transmission on the Internet (e.g. when communicating by e-mail) may contain security flaws. Complete protection of the data against access by third parties is therefore not possible.

Section 11 – Links (hyperlinks) to third-party websites

Our website contains links (so-called hyperlinks) to websites of third parties (e.g. website of another company), via which you are forwarded to the respective website. You can recognize such a redirection by the changed URL (Uniform Resource Locator) in your browser, among other things. We have no influence on the handling of your personal data on a linked website and accept no responsibility in this regard. Please refer to the respective company’s website for more information in this regard.

Section 12 – Your rights as a data subject

As a data subject whose personal data are processed by us, you have the following rights:

1. Right of access

You are entitled to request the disclosure of information regarding which of your personal data are processed by us at any time within the scope of Art. 15 GDPR. In particular, you can request the disclosure of information about the processing purposes, the category of data, the categories of recipients to whom your data have been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, and the origin of your data if it has not been collected by us, as well as the existence of automated decision-making (including profiling) and, if applicable, meaningful information about its details. The restrictions of Section 34 of the German Federal Data Protection Act (BDSG) apply.

2. Right to rectification

If the information concerning you is not (or is no longer) correct, you can request the rectification of incorrect data or the completion of your data stored by us in accordance with Art. 16 GDPR.

3. Right to erasure

You are entitled to request the erasure of your personal data from us under the conditions of Art. 17 GDPR, unless the processing is necessary for the exercising of the right to freedom of expression and information, for compliance with a statutory obligation, for reasons of public interest, or for the assertion, exercise or defense of legal claims. In addition, the restrictions of Section 35 BDSG apply.

4. Right to restriction of processing

Within the framework of the requirements of Art. 18 GDPR, you have the right to request the restriction of the processing of the data concerning you, insofar as the accuracy of the data is disputed by you or the processing is unlawful, if we no longer need the data and you refuse to allow their deletion because you need them for the assertion, exercise or defense of legal claims. You also have this right under Article 18 GDPR if you have objected to the processing in accordance with Article 21 GDPR.

5. Right to data portability

In accordance with Art. 20 GDPR, you have the right to receive the personal data concerning you that you have provided to us in a structured, common and machine-readable format, or to request that it be transferred to another data controller.

6. Right to revoke a declaration of consent under data protection law

In accordance with Art. 7 (3) GDPR, you have the right to revoke your declaration of consent under data protection law at any time. Please note that the revocation is only effective for the future. The lawfulness of the processing carried out on the basis of the consent until said revocation is not affected by the revocation.

7. Information about your right to object pursuant to Art. 21 GDPR

You have the right to object to the processing of your data that is carried out on the basis of Art. 6 (1) sentence 1 lit. f GDPR (data processing on the basis of a balance of interests) or Art. 6 (1) sentence 1 lit. e GDPR (data processing in the public interest) at any time, if there are grounds for doing so that arise from your particular situation. In the event of an objection, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims. We will consider an objection to any direct marketing measures immediately and without further consideration of existing interests. The objection can be made without any formalities and should be sent via the above-mentioned contact options.

8. Right to lodge a complaint with a supervisory authority

If you believe that the processing of personal data concerning you violates the GDPR, you have the right to lodge a complaint with a supervisory authority pursuant to Art. 77 GDPR. As a rule, you can contact the supervisory authority of your usual place of residence, your place of work or our company headquarters for this purpose. A list of data protection supervisory authorities and their contact details can be found via the following link: https://www.bfdi.bund.de/EN/Infothek/Anschriften_Links/anschriften_links-node.html.

9. Other concerns

For further data protection questions and concerns, please contact our Data Protection Officer. We kindly ask you to address corresponding inquiries as well as the exercising of your aforementioned rights to us via the above-mentioned contact options.

Section 13 – Obligation to provide data

In principle, you are not obliged to provide us with your personal data. However, if you do not do so, we will not be able to provide you with unrestricted access to our website or respond to your inquiries to us. Personal data that we do not absolutely require for the above-mentioned processing purposes are marked accordingly as voluntary information.

Section 14 – Automated decision-making/profiling

We do not use automated decision making or profiling (an automated analysis of your personal circumstances).

Section 15 – Topicality and amendments to this Privacy Policy

This Privacy Policy is currently valid and shall remain so as of September 8, 2026.

Due to the continuous development and improvement of our website and offers contained therein, or due to changes in statutory or regulatory requirements, it may become necessary to change this Privacy Policy from time to time.